The Kitayama Brothers Farms Gerbera Festival is back after a one-year hiatus as Gerbera-N-Go, a drive-through flower sale at Kitayama Brothers Farms, located at 481 San Andreas Road in Watsonville (next to Sunset State Beach). 

• Crates are SOLD OUT

• Flowers will be available for pickup from 10 a.m. to 2 p.m. on Saturday, June 19.

• Learn how to care for your Gerbera daisies.

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All proceeds from the Gerbera Festival benefit Friends of Santa Cruz State Parks and the Santa Cruz County Farm Bureau Agricultural Worker Vaccine Program, which has made it possible for employees at Kitayama Brothers and many other farms to get vaccinated early and easily. As a result, a very high percentage of farm employees in Santa Cruz County are now vaccinated.

This is the 11th year Kitayama Brothers Farms will celebrate the Gerbera Festival. The event began in 2010 as part of the Monterey Bay Greenhouse Growers Open House, a daylong event that featured guided tours of five Monterey Bay greenhouses. The event was not held in 2020 due to the pandemic. 

Gerbera daisies are bright, colorful flowers with large blooms and strong stems. Cut flowers last up to 10 days in a vase. Kitayama Brothers Farms cultivates nearly 20 varieties in shades of red, pink, orange, yellow and white, with centers that are green, cream or dark brown.